Why You Should Use A Real Estate Agent When Selling Your House

In Zimbabwe all real estate agents are required by law to be registered with the Estate Agents Council of Zimbabwe. And the Estate Agents Council regulates the operations and fees that are charged by registered real estate agents and when you are selling your house, it can be tempting to try and go it alone maybe to try and save some money. Considering what is involved when selling your house having a good real estate agent to sell your house is invaluable. And for a fee of 5% of the gross selling price a good real estate agent will handle the whole process of selling your house. Below are four things you should consider when deciding to get a real estate agent to sale your home.


Usually, people sell their property  for different reasons and most of the time they price their houses mostly by taking into consideration what they want to achieve from the sale. Agents can help you because they know the neighborhoods, they know the buyer persona, and they know comparable housing prices and are most likely to have recently sold or know a house that has been sold in the neighborhood. All of these things help when you’re pricing your home effectively. You still have the final say, and a real estate agent can’t force you to list at a certain price but their experience and knowledge would be very helpful.  After all, a real estate agent would want your property to be sold at the best price as they will also get a good commission.


Selling your house involves a lot of marketing and advertising on different platforms using various techniques likes content marketing to reach the target audience and the really good estate agent absorbs all the costs. A good real estate agent will know the best platforms to market and advertise your house as this is the day-to-day life activities of an agent and in most cases, they do have a list of potential buyers on their books. Your house will be exposed to a wide number of potential buyers thus they are mostly likely to take less time in selling your house than when you are selling it on your own.


There is nothing that beats experience. Real estate agents have experience in selling houses since this is their full-time job and they can make a huge difference in getting your house sold quickly. They will know when to revise the price of the property when it has been on the market for too long after considering comments and feedback from the potential buyers. A real estate agent will also use his experience to screen potential buyers and drop time wasters. A good real estate agent will know the market and will advise accordingly and their experience is valuable and worth the costs involved.


Everyone is attached to their home in one way or another and negotiating with the potential buyer can be very emotional. You need a good real estate agent who does not have any emotional attachment to the house to help you through the negotiating process and get a good deal and obviously they will not make a deal without your approval.

After going through the process of finding a potential buyer you will need a good real estate agent who will help you to see that your interests are well protected in the contract of sale with the potential buyer. In most cases the seller will get the sale proceeds after transfer of the property to the buyer so the real estate agent should make sure the seller is protected.

In addition, most people would rather use a real estate agent due to the complexities of modern real estate transactions since they usually incorporate legal and financial attributes which takes them well beyond more simple transactions. At Genesis Real Estate Africa, we are there for you to ensure that you get the best service and value from your property. For more information on our services, please do get in touch!!

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